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Ned Karlovich

  • Introduction
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  • About

Adicolor Launch Campaign

The Adicolor project was a collaborative experiment while living in New York. This was our third experiment, and we decided to use the re-release of the original Adicolor shoes and use its laces for visual composition. 

Santos&Karlovich
Creative Direction: Virgilio Santos / Nedjelco-michel Karlovich
Photography: Tim Knox 
Apparel courtesy of Adidas

Small Cabin Drawings

Nike Project Red Campaign

This unique partnership delivers a two-pronged approach to fight HIV/AIDS in Africa by delivering funds to support programs that offer education and medication on the ground and will harness the power of sport to engage youth around the world in the fight against AIDS in Africa.

We had created the campaign internally while at Nike Global featuring Didier Drogba for the launch.

Creative Direction: Andy Walker
Art Direction: Brian Schmitt / Nedjelco-michel Karlovich
Photography: Carlos Serrao
Post Production: Souverein

Visit the official site here.

Shape Paintings

Nike Limited Edition Tiempo 94 Packaging

The Nike Tiempo 94 football boots are a celebration of Nike's football heritage.

Nike have launched these Special Edition Tiempo 94 football boots inspired by the original Nike Tiempo worn during the 1994 World Cup, and utilising modern materials and techniques while maintaining the clean traditional look.

1994 was the year of the World Cup in the USA, and it was also the year Nike announced themselves to the world of football boots. During the prestigious 1994 World Cup Final, Nike supplied the boots for no less than ten of the players on the pitch, all wearing the Nike Tiempo! And more importantly, Nike managed to get two of the biggest stars in world football at the time - footballing legends Paolo Maldini and Romario.

Nike Global Football
Creative Direction: Andy Walker
Art Direction / Graphic Design: Nedjelco-michel Karlovich
Production: Found

Space Ghetto Radio Futurecast

Space Ghetto is a collaborative curated online radio station that features a list of songs that are under a certain theme and accompanied by a portions of an ongoing story line.

We also do feature from time to time small products and apparel under the Space Ghetto brand that is for sale on the website.

Visit Space Ghetto and have a listen.

Creative Directors: Edwin van Dungen & Ned Karlovich

Anton Räderscheidt Study - Paintings

Anton Räderscheidt Study I & II
2012 oil on canvas
140 cm × 140 cm
Not for Sale

Anton Räderscheidt (October 11, 1892 – March 8, 1970) was a German painter who was a leading figure of the New Objectivity Movement.

Many of the works Räderscheidt produced in the 1920s depict a stiffly posed, isolated couple that usually bear the features of Räderscheidt and his wife, the painter Martha Hegemann. The influence of metaphysical art is apparent in the way the mannequin-like figures stand detached from their environment and from each other. His works from this era are rare, because most of them were either seized by the Nazis as degenerate art and destroyed, or were destroyed in Allied bombing raids.

Due to these consequences I have begun to recreate the paintings so I could experience them in person.

Nike World Cup 2010 Soweto Facility

This idea was a chance to really do something for the community of Soweto that would leave something behind for generations to come after the World Cup and pays homage to the mecca of grass roots football in South Africa. I had worked on the initial design, concept and environment prior to production of the facility.

The Nike Soweto facility will give 20,000 young footballers a year the chance to develop their football talent while also having access to HIV/AIDS education through football life skills programming. 

The centre is part of Nike’s commitment to the communities of South Africa which dates back 15 years. It also follows Nike’s recent partnership with (RED) to leverage the power of sport to fight HIV/AIDS in Africa through the Lace Up, Save Lives campaign. When someone buys a pair of (NIKE) RED laces, Nike contributes money to support programs that offer education and medication on the ground in Africa and that harness the power of sport to engage youth around the world in the fight against AIDS.

Nike Global Football
Creative Direction: Andy Walker
Phase I Graphic Design / Initial Concept Design: Nedjelco-michel Karlovich
Phase II Graphic Design / Installation: Kevin Coatman
Architecture: Sean Pearson 

 

Nike 2010 World Cup Invitation

This is limited edition invitation of 150 pieces. It was designed internally while working for Nike Global Football, The invitation was sent to press, special guests, and select employees to attend the World Cup in South Africa. They are hand signed and numbered by Mark Parker.

Creative Direction: Andy Walker
Art Direction / Graphic Design: Brian Schmitt, Gary Horton, Dona Abduf, Nedjelco-michel Karlovich 
Production: Oy

Amsterdam Dope Pedalers

Our way is the highway.

Amsterdam Dope Pedalers are a group of cyclists from The Netherlands that plan riding tours throughout Europe and document the trip along the way through photography, film and BBQ. 

See the TUMBLR site here: Amsterdam Dope Pedalers

Or follow us on facebook

Shoebaloo Photography / Website

High-brow fashion retailers, Shoebaloo, had invited us to re-design their current website and begin a series of Seasonal campaign photography under a theme. The first theme of the series is based on "Half 9" a dinner party that hosted a number of models all wearing the sample size 9.5.

Creative Direction: Nedjelco-michel Karlovich / Vivian van Schagen
Art Direction / Styling: Nedjelco-michel Karlovich / Vivian van Schagen
Photography: Marcus Gaab
Post Production: Marcus Gaab
Producer: Yenny Leung


Website: www.shoebaloo.nl

Nike World Cup Posters

Nike World Cup Inspiration Posters

These posters were created in collaboration with Hort in Berlin and Nike Global Football in EMEA.

Creative Direction/Art Direction: Nedjelco-michel Karlovich 
Design in collaboration with: Hort

Nike Christmas Campaign

A Nike Christmas campaign created while working in Brand Design EMEA. Four images were created in accordance with each category. The images were used globally.

Creative Direction: Bas van Koll
Art Direction: Nedjelco-michel Karlovich
Photography: Marcus Gaab
Post Production: Souverein

Chasin' S/S 2012

Easy going, young, social and confident. We are 'social animals': Together we share our passion for jeans to create CHASIN'. We stand behind our ideals and what we create. Our collections are always strong statements. We do not make any compromises. You can visit the website here.

Brand Photography & Films by: Joost Vandebrug

Lindeboom Outerwear

We make All Weather garments for women. We seek to create fashionable and technical solutions for all outdoor conditions. We want everyone to be able to enjoy the weather. We are fashionable adv enturers, sophisticated but simple, technical but understandable, sustainable and accessible,
Elegant and active. Also witty…Like cutting a hole in your umbrella to see when the rain stops. We want you to smile when you are experiencing nature with us.

Design / Art Direction: Ned Karlovich

Brand Consultancy: Ned Karlovich & Linda Teelin

Nike T90 Accuracy Campaign

Nike's most technically advanced football boot to-date, the T90 Laser, required an ambitious online presentation that would capture the attention and imagination of media-savvy, football-crazy teens across Europe.

Employing a striking color palate of aggressive yellow and contrasting black and white, we created a product experience unlike any attempted before. Utilizing six Weisscam digital video cameras shooting at 950 frames per second, we allowed users to discover the raw physicality and artistry that goes into every strike. In addition, product features were displayed in ultimate detail within a platform that offers seamless interaction.

Nike T90 Campaign posters and typography. This project was done in collaboration with Nike Brand Design Football for the premiere release of the new T90 featuring Wayne Rooney.

Santos&Karlovich for Nike Brand Design Football
Design / Art Direction: Nedjelco-michel Karlovich
Typography: Hort for Nike

Niketown London Running Floor

Refitted in 2008, Niketown London's Running Pavilion was also created while working at Nike sharing the same floor as the Bootroom. This was created internally at Nike EMEA Brand design for Running.

Gait analyses are done in the Running Lab area. It is an essential tool to recommend the best shoe for the consumer. Besides determining what type of pronator the consumer is, they can experience Nike+ audio feedback as well.

The Nike Running Club area is the hub of the running pavilion. Both mens and womens side have a dedicated space where store staff and visitors can meet and discuss running, product, nikeplus.com and events.

Creative Direction: Bas van Koll
Art Direction/Design: Gerben Haring, Nedjelco-michel Karlovich
Production: Found

Nike CTR 360 Interactive / Film

The CTR360 Maestri boot has been engineered for enhanced passing, close control and effective distribution. Nike designers paid close attention to key zones of the boot, with the outsole adjusted to maximize a player’s ability to trap and control the ball, while the upper has been refined at the key contact points for receiving and distributing the ball. It is also the first Nikefootball+ boot.

This project was created at Nike Global Football.
Creative Direction: Andy Walker
Art Direction: Gary Horton / Nedjelco-michel Karlovich
Post production video / animation: Douglas Fisher
Interactive: All of Us 
Photography post production: Souverein

Chasin' Rebranding

The Invisible Party had worked in collaboration with CHASIN' to rebrand itself. Projects include: Corporate brand guidelines, copyrighting, website, online store, print campaigns and film, retail design and internal marketing consultancy.

Creative Director: Ned Karlovich
Strategy/Project Manager/Producer: John van Dorst

Please visit the CHASIN website 

Chasin' Concept and Store Design

Working in partnership with CHASIN' to develop and design a store concept for the global relaunch of the brand reaching 150 stores within The Netherlands.

Produced, designed and managed with John van Dorst and The Invisible Party.

The Cortez Brothers - Nike Sportwear

Inspired by two special characters representing the vision of Nike co-founders Bill Bowerman and Phil Knight, the Cortez Brothers Double Pack sees this vision manifested into a set of old school meets new, showcasing Bill’s throwback style and Phil’s modern day cutting edge innovation. This was a collaborative project with Tokyo Plastic.

Creative Direction: Andy Walker
Art Direction: Brian Schmitt, Gary Horton, Nedjelco-michel Karlovich
Character Design: Tokyo Plastic
Animation / Post Production: Post Panic

A 60 Second Tumblr Film

00:60 second film about creating cool with nothing.

Chasin' F/W 2012

Easy going, young, social and confident. We are 'social animals': Together we share our passion for jeans to create CHASIN'. We stand behind our ideals and what we create. Our collections are always strong statements. We do not make any compromises. You can visit the website here.

Brand Photography & Films by: Joost Vandebrug

Amsterdam International Fasion Week

The Invisible Party was asked to created the 2011 campaign for Amsterdam International Fashion Week. AIFW Campaigns are featured in Summer and Winter.

Each campaign runs in Amsterdam for one week only.

Creative Direction / Design: Ned Karlovich & Vivian van Schagen
Producer / Head of Accounts: Esther Visser

S&K Experiment 003

An experimental project created with tanks of oil and paint pigments at Santos&Karlovich photographed with Bob Scott and displayed in an exhibition in the Meatpacking District.

Santos & Karlovich

Creative Direction: Virgilio Santos / Nedjelco-michel Karlovich

Photography: 

Bob Scott

Reach Magazine Design for Soul Media

Reach Magazine is a Stand Up Paddle Boarding publication based in the Netherlands created by Soul Media. The website can be found here: Soul Media

Upside Down Portraits - Paintings

An ongoing series of portraits painted upside down focusing on form. A project to trick yourself out of creating the nautral motions you normally would use when you create a portrait. The paintings are created with a variety of mixed media and range in a number of sizes.

Nike Room 72

Room 72 at D’Arblay street represents the ultimate mix of Nike’s DNA and Englishness.

The layout of the space references an old victorian house but with the usual Nike twist. Within the various spaces you will find a hybridized design language of sports, innovation, heritage, street-art, and pop-culture.

Guests leaving Room 72, will not only take home the NSW product to wear, but also understand the ‘chic’ side of Nike, a brand that leads within the culture of sport.

Creative Direction: Andy Walker
Art Direction: Vivian van Schagen
Graphic Design: Nedjelco-michel Karlovich
Photography: Katrien Franken
Production: Found

Bols Genever Amsterdam

Bols originated in 1575 and is the oldest company to date in The Netherlands. We re-introduced Bols Genever globally and locally under the concept of a The Perfect Stranger. or Strangely Perfect. 


Creative Direction: Martijn Tamboer
Design Direction: Nedjelco-michel Karlovich
Copywriting: Jorn Bartlema 

This project was created while at ...,staat

S&K Experiment 002

This was an experimental project we had shot with Tim Knox while in New York.

Santos & Karlovich
Creative Direction: Virgilio Santos & Nedjelco-michel Karlovich
Photography: Tim Knox

S&K Experiments 001

Experimental photography and art direction while in New York for the last ATTIK Noise5 Series. We had purchased a 25 pound frozen octopus in Chinatown and then defrosted and lit to shoot on a glossy sweep. 

Santos&Karlovich

Creative Direction: Virgilio Santos / Nedjelco-michel Karlovich

Photography: Tim Knox

Oil & Acrylic Paintings

NikeTown London Boot Room

Originally designed as a stand alone concept, the Nike Bootroom was first executed in Niketown London. The Nike Bootroom was designed as the pinnacle football retail experience, with footwear customization, embroidery, custom professional boots design specifically for your style of play, team customization, and offered unique curation of replica product collected from Nike's Global Football teams. The concept was rolled out Globally throughout Europe, North America, Africa and Asia. The concept received multiple awards, notably the World Retail Awards for Retail Design of the Year and the FX international Interior Award for Retail Space of the Year.

Credits:

Design: 
Sean Pearson, Design Director, EMEA
With:Andy Walker & David Odusanya

Art Direction / Graphic Design: 
Gary Horton, John Lord, Ned Karlovich

Nike Architect: 
Gabriella Fiorentina

Project Manager: 
Michael Welch

Local Architect: 
HMKM London

Photographer: 

Katrien Franken

Nike Plus+ Running & Photography

The basis for this Seasonal Campaign is to encourage group running and challenges for the holiday season with Nike+. After the Human Race has ended, we look to push the community aspect of running all together. This can appeal to our consumers because the emerging runner may feel more comfortable in a more informal race / training environment. Meeting with their peer runners for events on their own terms and goals. Nike+ is the vehicle and evidence for community based events that are being planned and taking place. Also an opportunity to showcase these events to others online and develop new challenges to more groups.

Nike Running EMEA / Nike Brand Design 

Director: Cris Mudge
Creative Direction: Bas van Koll
Art Direction / Script: Nedjelco-michel Karlovich
Producer: Kim Wolf
Photography: Eric Josjo
Film Production: Worldwide Production Services, Inc.
Photography post production: Souverein

Various Logo Designs

A collection of various brands and project logo designs

MINI Corporate Identity

Corporate Identity Redesign Exploration for MINI / BMW of München, Germany.

Working with BSUR in Amsterdam on creating a new visual language for the future of MINI. This includes print, advertising, and digital platforms.

Creative Direction: Jason Schragger / Ned Karlovich
Art Direction / Design: Nedjelco-michel Karlovich
Photography: Ned Karlovich / Greg White
Agency: BSUR Amsterdam

Adicolor Launch Campaign

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Small Cabin Drawings

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Nike Project Red Campaign

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Shape Paintings

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Nike Limited Edition Tiempo 94 Packaging

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Space Ghetto Radio Futurecast

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Anton Räderscheidt Study - Paintings

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Nike World Cup 2010 Soweto Facility

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Nike 2010 World Cup Invitation

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Amsterdam Dope Pedalers

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Shoebaloo Photography / Website

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Nike World Cup Posters

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Nike Christmas Campaign

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Chasin' S/S 2012

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Lindeboom Outerwear

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Nike T90 Accuracy Campaign

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Niketown London Running Floor

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Nike CTR 360 Interactive / Film

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Chasin' Rebranding

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Chasin' Concept and Store Design

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The Cortez Brothers - Nike Sportwear

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A 60 Second Tumblr Film

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Chasin' F/W 2012

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Amsterdam International Fasion Week

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S&K Experiment 003

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Reach Magazine Design for Soul Media

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Upside Down Portraits - Paintings

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Nike Room 72

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Bols Genever Amsterdam

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S&K Experiment 002

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S&K Experiments 001

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Oil & Acrylic Paintings

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NikeTown London Boot Room

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Nike Plus+ Running & Photography

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Various Logo Designs

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MINI Corporate Identity

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Amsterdam based artist and designer offering full creative direction, branding and marketing consultancy for the fashion and media industries as well as styling, interiors and environmental design from concept to creation.