I design brand experiences at the forefront of technology. I have been driving radical innovation for some of the world's most creative brands, and consulting for various companies large and small. Over the last sixteen years, I have worked on a broad spectrum of projects and have adapted to many different roles. I am passionate about conceptual thinking, innovative and pure creative solutions for all aspects of brand language and development. Always working with precise and common goals, like minded people and learning new processes.
Born in the United States, with extensive European work experience in sports, fashion and luxury industries, marketing communication, brand design and strategy for the past 15 years.
Passionate about conceptual thinking, innovative and pure creative solutions for all aspects of brand language and development. Always working with precise and common goals, like minded people and learning new processes.
Having worked both on the client and agency side with a number of international brands and businesses.
Global Brand Design
Nike Global Football World Cup - South Africa
Global Football & Sportswear Brand Design - campaigns & initiatives
Global and boutique brand guidelines, campaigns and initiatives
Developing & implementing international marketing plans, Internal/external corporate communications
Brand language, copywriting and advertising
Concept, event and retail design
Consultant for luxury brands and product design - Gucci GroupProduct innovation and research
Brand building and storytelling - BMW/MINI Group
Working with business and global teams to influence and design analytical solutions. A firm
understanding of both wholesale and retail business processes, and business intelligence.
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I apply Design Thinking and creative problem solving to turn research and insights into breakthrough products, experiences and services.
I use a human-centered approach to create new experiences across products, digital media and environments.
Ability to interact creatively with business as well as able to translate into enhancing business insights
Excellent presentation skills that foster and develop existing and new business relationships.
Ability to solve creative problems using strategic and operational experience.
Manage the end-to-end execution of project for specific business intelligence related initiatives or modifications.
Experience in developing solutions for retail/wholesale based brands and companies.
U.S. Citizen / European Visa
I visually communicate ideas through painting, sculpture, illustrations, graphic design, branding and architecture.
I explore emerging trends and cutting edge technologies to create a vision for new forms of interactive communication of tomorrow.
Wieden/Kennedy - Amsterdam, Portland
TBWA/Chiat - Berlin, Paris, Los Angeles, Amsterdam, Düsseldorf
JWT - New York
ATTIK - New York, San Francisco, Leeds
Leo Burnett - Chicago
DDB Tribal - Amsterdam, New York
Sid Lee - Amsterdam
Trokia - Los Angeles
AKQA - San Francisco
R/GA - New York, London, Los Angeles
Publicis - Paris
Mother - New York
Fahreheit 212 - New York
Anomaly - Amsterdam
Anomaly - Amsterdam
Saatchi & Saatchi - New York, Los Angeles
I bring ideas to life through 3D objects, digital prototypes, physical models and getting my hands dirty restoring and building race cars and performance engines.
I create user journeys, written word, and design new story IPs to engage people.
Client / Brand Experience
Apple / Beats by Dre
Ford Motor Company
Proctor & Gamble
BMW Motor Group
Starwood Hotel Group
Le Coq Sportif