About

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2017

Summary

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I design brand experiences at the forefront of technology. I have been driving radical innovation for some of the world's most creative brands, and consulting for various companies large and small. Over the last sixteen years, I have worked on a broad spectrum of projects and have adapted to many different roles. I am passionate about conceptual thinking, innovative and pure creative solutions for all aspects of brand language and development. Always working with precise and common goals, like minded people and learning new processes.

Summary (cont.)
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Born in the United States, with extensive European work experience in sports, fashion and luxury industries, marketing communication, brand design and strategy for the past 15 years.

Passionate about conceptual thinking, innovative and pure creative solutions for all aspects of brand language and development. Always working with precise and common goals, like minded people and learning new processes.

 

Having worked both on the client and agency side with a number of international brands and businesses.

 

Global Brand Design

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Nike Global Football World Cup - South Africa

Global Football & Sportswear Brand Design - campaigns & initiatives

 

Global and boutique brand guidelines, campaigns and initiatives

 

Brand Marketing

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Developing & implementing international marketing plans, Internal/external corporate communications

Brand language, copywriting and advertising

Concept, event and retail design

 

Brand Strategy

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Consultant for luxury brands and product design - Gucci GroupProduct innovation and research

 

Brand building and storytelling - BMW/MINI Group

Working with business and global teams to influence and design analytical solutions. A firm

understanding of both wholesale and retail business processes, and business intelligence.

Download CV PDF

STRATEGIC INNOVATOR

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I apply Design Thinking and creative problem solving to turn research and insights into breakthrough products, experiences and services.

 

EXPERIENCE DESIGNER

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I use a human-centered approach to create new experiences across products, digital media and environments.

Core Competencies

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Ability to interact creatively with business as well as able to translate into enhancing business insights

and actions.

 

Excellent presentation skills that foster and develop existing and new business relationships.

 

Ability to solve creative problems using strategic and operational experience.

 

Manage the end-to-end execution of project for specific business intelligence related initiatives or modifications.

 

Experience in developing solutions for retail/wholesale based brands and companies.

 

U.S. Citizen / European Visa

ARTIST

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I visually communicate ideas through painting, sculpture, illustrations, graphic design, branding and architecture.

 

FUTURIST

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I explore emerging trends and cutting edge technologies to create a vision for new forms of interactive communication of tomorrow.

Agency Experience

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Wieden/Kennedy - Amsterdam, Portland

TBWA/Chiat - Berlin, Paris, Los Angeles, Amsterdam, Düsseldorf

JWT - New York

ATTIK - New York, San Francisco, Leeds

Leo Burnett - Chicago

DDB Tribal - Amsterdam, New York

Sid Lee - Amsterdam

Trokia - Los Angeles

AKQA - San Francisco

R/GA - New York, London, Los Angeles

Publicis - Paris

Mother - New York

Fahreheit 212 - New York

Anomaly - Amsterdam

Anomaly - Amsterdam

Saatchi & Saatchi - New York, Los Angeles

 

MAKER

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I bring ideas to life through 3D objects, digital prototypes, physical models and getting my hands dirty restoring and building race cars and performance engines.

 

STORYTELLER

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I create user journeys, written word, and design new story IPs to engage people.

Client / Brand Experience

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Givenchy

Nike

Adidas

Puma

Coca-Cola Company

Pepsi

Apple / Beats by Dre

Diageo Group

Gucci Group

Ford Motor Company

Toyota

Scion

Lexus

Proctor & Gamble

ESPN Network

Sony

Samsung

BMW Motor Group

Hyundai

Starwood Hotel Group

Viacom Network

Levi's

Converse

Chasin'

G-STAR

Le Coq Sportif

O'Niell Surf

Contact

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