Ned Karlovich


Experimental Work / Adicolor / Art Direction




The Adicolor project was a collaborative experiment while living in New York. This was our third experiment, and we decided to use the re-release of the original Adicolor shoes and use its laces for visual composition.



Creative Direction: Virgilio Santos / Ned Karlovich

Photography: Tim Knox

Apparel courtesy of Adidas


The changing rooms are covered in traditional delft tiles, which have been ‘pumarized’ accordingly. the most eye-catching local element however, is the huge brand wall stretching over all three floors and constructed from a collection of old Amsterdam doors that have been painted red and recharged with a Puma logo.