Ned Karlovich

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Experimental Work / Adicolor / Art Direction

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2011

The Adicolor project was a collaborative experiment while living in New York. This was our third experiment, and we decided to use the re-release of the original Adicolor shoes and use its laces for visual composition.

 

Santos&Karlovich

Creative Direction: Virgilio Santos / Ned Karlovich

Photography: Tim Knox

Apparel courtesy of Adidas

 

The changing rooms are covered in traditional delft tiles, which have been ‘pumarized’ accordingly. the most eye-catching local element however, is the huge brand wall stretching over all three floors and constructed from a collection of old Amsterdam doors that have been painted red and recharged with a Puma logo.

 

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