Ned Karlovich

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Commercial Work / Chasin' Concept Store / Amsterdam, Netherlands

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2015-17

The new CHASIN' concept store sits in the heart of The Nine Streets, Amsterdam's most sought after shopping district.

The store is build around key looks which translates to the environment of the space and into the digital experience. The looks may be shopped visually on the mannequins, or digitally on the iPads or the wall-size interactive screen. The store communicates the brand message "easy going" through its design while functioning with seamless, intuitive digital technology.

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