Ned Karlovich

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Commercial Work / Nike World Cup / Soweto, South Africa

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2015-17

This experience was a chance to really do something for the community of Soweto that would leave something behind for generations to come after the World Cup and pays homage to the mecca of grass roots football in South Africa. I had worked on the initial design, concept and environment prior to production of the facility.

 

The Nike Soweto facility will give 20,000 young footballers a year the chance to develop their football talent while also having access to HIV/AIDS education through football life skills programming.

The centre is part of Nike’s commitment to the communities of South Africa which dates back 15 years. It also follows Nike’s recent partnership with (RED) to leverage the power of sport to fight HIV/AIDS in Africa through the Lace Up, Save Lives campaign. When someone buys a pair of (NIKE) RED laces, Nike contributes money to support programs that offer education and medication on the ground in Africa and that harness the power of sport to engage youth around the world in the fight against AIDS.

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