Graphic Design — Creative Director, …,staat

Brand identity design for IKEA Family, the retailer’s loyalty membership program. The project developed a visual system that extended IKEA’s democratic design philosophy into a community-driven brand experience spanning digital, retail, and communications touchpoints.

IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity IKEA Family Identity