Air Max Day falls on March 26. In 2017 it marked 30 years of the Air Max 1, and Nike used it to launch the VaporMax and run Vote Forward: twelve creatives, the RevolutionAIRs, designed new Air Max concepts, the public voted from March 18 to 25, and Sean Wotherspoon’s design won, for release in 2018. We made it internally, Nike Brand Design EMEA with Nike Sportswear, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
Twelve creatives, their own cities. Hypebeast reported that each of the 12 RevolutionAIRs, from cities including London, Moscow, Istanbul, Amsterdam, Seoul, Tokyo, and Mexico City, worked with Nike’s design team on an Air Max reflecting their own city, and that the shoe with the most votes would be released in 2018.
