D’Arblay Street represents the ultimate mix of Nike’s DNA and Englishness.
The layout of the space references an old victorian house but with the usual Nike twist. Within the various spaces you will find a hybridized design language of sports, innovation, heritage, street-art, and pop-culture.
Guests leaving will not only take home the NSW product to wear, but also understand the ‘chic’ side of Nike, a brand that leads within the culture of sport.
Creative Direction: Andy Walker
Art Direction: Vivian van Schagen
Graphic Design: Nedjelco-michel Karlovich
Photography: Katrien Franken