Refitted in 2008, Niketown London's Running Pavilion was also created while working at Nike sharing the same floor as the Bootroom. This was created internally at Nike EMEA Brand design for Running.
Gait analyses are done in the Running Lab area. It is an essential tool to recommend the best shoe for the consumer. Besides determining what type of pronator the consumer is, they can experience Nike+ audio feedback as well.
The Nike Running Club area is the hub of the running pavilion. Both mens and womens side have a dedicated space where store staff and visitors can meet and discuss running, product, nikeplus.com and events.
Creative Direction:
Art Direction/Design: Gerben Haring, Nedjelco-michel Karlovich
Production: